Malawi claims to be a God fearing nation. This analogy is no longer objective, as it depends on how one understands and intepret God fearing. I would not want to wade into stormy waters of who dominates over the other between christianity and Islam, as recent National Household and Population census figures have not been inspiring, to say the least. For instance, the 1998 census was doged with alot of problems including that of enumarators who could not return data collected to the National Statistics Office-NSO to foce it pay their wages. Allegations of political machinations to show which ethinic group was the largest in this country, also made it on the list of challenges that left some of us doubt the authenticity of such figures.
That is a topic for discusion at some time in the future, but today am focusing on media industry and traditional healers who often enjoy being called 'Doctors'. Both electronic and print media are these days awash with advertising for their services. Others have taken the unconventional approach of advertising their trade by occupying strategic positions as it is the case at Queen Elizabeth Central Hospital in Blantyre. They perched themselves near the entrance into the hospital's premises. That is well and good for visibility.
However, I have problems to understand services the claim to render like marriage protection, protecting peoples homes, charming wayward husbands or wives back into their marriages and even have the audacity to claim that they help business people through coaxing customers to patronise their businesses. I choose to brand the latter as corrupting peoples mind.
Now this is where the hypocrisy comes into play. How do they, i.e the traditional healers, then go and seek conventional advertising in the media for their services if they have ability to charm customers to patronise somebody's business? Why not do the same for themselves?
On the other hand, I question our media industry ethics. Granted that advertising is an intergral part in the sustainability of the industry. However, I would believe that this survival should not be on the pretex of feeding Malawians half truths and lies. Currently, to my knowledge and government contends, AIDS has no cure and yet a radio station can accept to sell 30 minutes of airtime to a traditional doctor who claims to cure AIDS. Whose interest is media serving in this case? Does this border on ethics or morality? So in a nutshell, I have a conviction that the media industry should change this survival tool of having our media industry being awash with traditional healers adverts that come in different forms and brands. Strange names as well, which I am conviced dilutes the medical profession and real Doctors who spend time and resources to qualify to be one. How could one just wake up from his dream and claim to have been directed by his late grandfather's spirit to be a traditional doctor, and straight away claims to be 'Doctor'? Let marketing experts be inovative enough to find other sources of financing media industry operaions rather than feasting on lies and illusions of the traditional medicine.